PURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia PPD Free) permanent non-invasive colouring system for superior colour results.

EVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.

PURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.

• Integrated and colour balanced to Evoke Demi Colour.
• Micro pigment, PPD free low ammonia.
• 100% certified organic complex.
• Phytonutrients (shea butter glycerin) restores and hydrates.
• Unrivalled white coverage with intense natural .00 and supreme natural .000.
• Intense super reds.
• Superior ultra lift blondes.
• 100ml tube 1:1.5 mix.